During a previous episode of popular Channel 4 show, The Last Leg, co-host, Josh Widdicombe dared fellow co-host Adam Hills to find a copy of Ghostwatch.
Given the nature of most topical satire magazine shows, you'd be forgiven for assuming the following week's instalment might - just might - feature a fairly insignificant follow-up to that altogether encouraging recommendation.
Well, who'd have thought the ectoplasm would well-and-truly hit the fan?